We often come across failed SugarCRM Implementations and more often than not, it is blamed to the product attributes and feature limitations.  On the contrary the application has been successfully developed and implemented for organizations with end users to the tune of 10,000 and with over a million contacts in the database. Many of our end clients have CRM as their business critical application with intense activities and transactions in the system.
 
The question therefore is why do we have failed SugarCRM implementations so often? Although there can be many reasons for this, the primary reason we find is that the handshake between the developer and the business expert / owner is not enough.Thus we can say that a failed SugarCRM Implementation often relates to how your SugarCRM Developer has understood and implemented for you rather than product limitations itself.
 


 

How to ensure success CRM Implementation?

Following are the things to keep in mind for a successful SugarCRM Implementation

 

i. Involve your end users

They are the ones who will use the solution. If you involve them during the design phase, it would definitely add end user adoption and create a viral effect in making your organization customer-centric.
 

ii. Understand your business needs. Hire a professional to extract and document it

Why do you want to implement CRM and what are the key business benefits you expect from the same? It is a must to know your so called Key Performance Indicators (KPIs) and document it carefully. You may be tempted to do it all yourself but recommend hiring a professional who can act as a catalyst and extract the information from various potential stakeholders.
 

iii.Participate in  your CRM Design

Why do you want to implement CRM and what are the key business benefits you expect from the same? It is a must to know your so called Key Performance Indicators (KPIs) and document it carefully. You may be tempted to do it all yourself but recommend hiring a professional who can act as a catalyst and extract the information from various potential stakeholders.
 

 


 

Other Useful Tips

If you are exploring on CRM or you are a CRM consultant yourself, following are other useful tips which you may find relevant in your business case

 
(i) Maximize the use of standard features and customize wherever it makes business sense< (ii)Go for Process automation use workflows. This will save manual effort and errors later. (iii) If you have a large implementation, break it into logical phases.  


 

Next Steps

Following are the recommended next steps. If you are looking for anything specific and you can find here, you can reach out to us by filling the contact information on the right hand side of the page. We value our customers and assure you of a quick response.

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