The connector helps you in syncing a catalog structure into the web, so that you can control the tree structure of your web-shop within SAP. The solution then helps you to list your merchandise online on the web. Apart from getting the basic details of the product like short text, long description. It does the following advanced stuff for you.
a. Multi-media files – No online store can sell without product visualization. You can define the multi-media files within SAP and the solution will integrate the files with proper SEO considerations. You can have multiple media files associated with a product.
b. Configuration Data – in SAP you can define classes and characteristics. The same go into product specifications within Magento. They help end users in sorting filtering and getting additional information of the product. For example, an end customer buying a laptop needs to know the RAM, OS, Hard Disk etc in order to make the buying decision easy.