- No Technical Knowledge Required
You don’t need any technical knowledge to run your campaigns. The marketing team can set up campaigns with an intuitive interface. The solution gives tremendous opportunity for them to show use their creativity and send relevant and meaningful information to their audience.
- Send Events / Newsletters / Offers
Keep your prospects engaged by sending them information which makes your brand prominent as leaders in your domain. Send promotions to drive up sales and gain new customers.
Finding the right message for your audience may take time and iteration. The solution helps you to measure the outcome of the campaign in an objective manner. This helps you optimize target acquisition source, email templates and the timing.
If we deep dive into properties provided by MailChimp, one can find various features for creating email designing. For designing, we need to drag and drop the template or else you can get many existing templates. The user can build uniquely designed email for their customer. Integrating MailChimp with SugarCRM users can take advantage of email designing as well as ignoring its weakness. So now, the user can use the platform to send effective and personalized email to their contacts.
SugarCRM helps us to create automated campaigns on daily, weekly or monthly basis based on the behavior of the contacts. For example, a contact looking for a product in e-commerce website would most likely be getting a campaign mail related to the products he/she was looking for without any user interaction. These Automated campaigns can be achieved by integrating the platforms.
Using the flexible platforms, you can run campaigns on social media and direct emails. You can leverage various channels to run your campaign on the mentioned channels.