CRM is all about merging marketing efforts with business processes to be able to identify, pursue and manage valuable customer relationships. It’s about knowing and understanding your customers’ buying habits and preferences so that you can place yourself squarely at the point of sale—and about supporting those same customers after the sales transaction is complete.
Get top Business benefits from Implementing a CRM software solution
Opportunities can be fleeting without the correct tools to serve your clients. Unfortunately, many smaller businesses are falling behind in their use of technology and missing out on potential sales opportunities. CRM offers advantages right from generating more leads till closing more business and ensuring that customers stay with you.
To remain competitive, your business must be able to compile information, analyze data to create dependable leads, and actively build relationships with customers. A marketing-driven CRM has the power to simplify these time-consuming tasks and take your company’s sales strategy to the next level.
The advantages of implementing a CRM are listed down below
1. Focused Marketing Efforts
CRM solutions provide you with a complete picture of your sales pipeline, as well as your existing customers. With that in hand, you can identify and target individuals with the greatest potential for future sales. Rather than taking the mass marketing approach, CRM allows you to focus and fine-tune your marketing efforts to make those efforts more productive. That saves you money, because you aren’t expending resources on individuals who ultimately won’t become customers.
2. Meet customer needs
Determining complex needs can be intimidating for customers. A CRM tool can help you alleviate your customers’ stress or confusion by automatically notifying customers about renewals and policy round-outs and build loyalty by optimizing discounts with multiple policies and in-house incentives. By having all the necessary information about a customer at your fingertips, you ensure quick, reliable, and pleasant service interactions.
3. Analyze relevant data
To help qualify a lead, a CRM tool can track demographic and risk-related information for an agency. If you’ve gathered all the relevant data about a prospect, you can create concise and sensible solutions that fit his needs. Tracking and reporting these opportunities automatically eliminates the grind work and leaves you time to focus directly on your existing customers.
4. Consolidate and close sales
Understanding where customers are in the sales funnel helps you manage leads more efficiently. Taking advantage of technology-assisted sales correctly has been proven to increase initial lead-to-closing ratios dramatically. A California agency in the property and casualty sector was able to effectively utilize a marketing-driven CRM to increase revenue by 25% and total insurance policies by 35%.
5. Create your distinct brand
Branding your business has never been easier than with a marketing-driven CRM tool. It can communicate any information you have to prospects, leads, and customers. Is your company doing something great in the community? Use the tool to communicate that to potential customers. You can build relationships and keep up with your existing customer base without ever picking up the phone.
Implementing the customer loyalty program in your SugarCRM instance can greatly enhance and complement the existing features of Email Campaign and help improve your interaction with the retail customers. Instead of having a nameless faceless customer, the solution helps you to gain access into social and human aspects of customer engagement, something which has become a critical success factor for all the industry verticals.[newline]
Veon is a leading SugarCRM Consulting firm serving its global customer base spread across verticals. Its technical expertise along with business understanding positions it uniquely as thought leader in the CRM consulting space.